Brand Development & Assets:

inDinero is an accounting software and tax team who specializes in startups and small businesses. While inDinero was previously branded, their customer-facing assets and internal communications lacked design or brand implementation. 

I joined the content marketing team and, with their copywriter, began to give life to both gated and un-gated assets on every level of lead generation. Created assets include brand guidelines, eBooks, white-papers, iconography, case studies, Call-To-Action banners, blog illustrations, email headers, as well as images for social and organic social media leads (including Facebook, Twitter, and Instagram.) 


eBook, CTA, and ads: The Business Owner's Manual to the R&D Tax Credit
Work: Concept, layout, and design

eBook and CTA: The Startup Founder's Guide to Fundraising
Work: Concept, layout, and design

Case Study: Nomad Goods Ends Your On-The-Go Battery Anxiety
Work: Concept, layout, and design

Infographic, banner ad, and CTA: Series A Checklist
Work: Concept, layout, and design

Video: inDinero Platform Demo
Work: Recording, screen captures, and animations.